I created a large Customer Journey map for vacuum cleaning and floor care. In the map I also included suggestion for future research and opportunities.
I analysed a large material with insights about users, clustered the material and finally visualized it in a large Customer Journey Map.
My research visualized all stages when users take care of their floors at home.
We used the map in a workshop with design managers at Electrolux head office, to help them to prioritize future research initiatives.
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